TECH - Google And Magic Leap Join Forces: 'We See a Lot of Potential' In AR/VR Market | Benzinga
Alphabet Inc‘s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google and augmented reality startup Magic Leap have entered into a strategic partnership aimed at creating immersive experiences that integrate the physical and digital realms.
The collaboration, confirmed by both companies, marks Google’s renewed interest in the augmented and virtual reality (AR/VR) market, which has been dominated by Meta Platforms Inc. (NASDAQ:META) and Apple Inc. (NASDAQ:AAPL).
Magic Leap highlighted that the partnership would leverage its expertise in optics and device manufacturing alongside Google’s advanced technology platforms.
The collaboration could potentially yield new innovations, although specific details remain scarce, according to a report from Reuters.
Julie Larson-Green, Chief Technology Officer of Magic Leap, emphasized the synergy between the two companies. “We’ve shipped various versions of augmented reality devices, and Google has a long history with platform development.
Together, we see a lot of ...