TECH - Google Co-Founder Sergey Brin's Brilliant Bargaining Tactics Sealed Google's 2007 Deal With Apple | Benzinga
Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google has been in the news recently for the wrong reasons. Now, a new set of emails reveals a crucial role played by co-founder Sergey Brin in keeping Google Search as the default search engine on iPhones and Macs.
What Happened: Brin asked his colleagues to hold firm against Apple Inc. (NASDAQ:AAPL) while negotiating for an extension of their deal in 2007 to keep Google Search as the default option on Macs, iPhones, and the Safari browser on Windows.
Brin did not think too highly of the critical analysis from Apple's negotiating team. He asked his colleagues to stay firm in their belief in negotiating from a stronger place instead of ceding ground to Apple.
See Also: Microsoft Co-Founder Bill Gates Delves Into AI Strengths and ...