TECH - Google Or Microsoft-Backed OpenAI? Apple Hasn't Picked The Winner Yet For Its AI Ambitions: Report | Benzinga
Apple Inc. (NASDAQ:AAPL) has reportedly not picked a winner yet between Alphabet Inc.'s (NASDAQ:GOOGL) (NASDAQ:GOOGL) Google and Microsoft Corp.-backed (NASDAQ:MSFT) OpenAI to incorporate their large-language models into the iPhone’s AI features.
What Happened: The ongoing talks between Apple, Google, and OpenAI are expected to result in new AI features for the iPhone. However, no formal announcement is anticipated until the summer, reported Bloomberg.
Earlier this week, it was revealed that Apple was in talks with Google to integrate its Gemini AI engine into the iPhone as part of iOS 18. Apple’s CEO, Tim Cook, has promised that the company will “break new ground” in AI this year, with iOS 18 expected to play a significant role.
Apple’s internal work is reportedly focused on smaller-scale AI features that operate on-device and do not require an internet connection.
Google, Apple and OpenAI did not immediately ...