TECH - Google's AI Search - A Double-Edged Sword for Publishers Like the Atlantic | Benzinga
Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) Google's integration of artificial intelligence into its search functionality raises significant concerns among publishers like the Atlantic.
The magazine, which relies heavily on Google for about 40% of its web traffic, fears that Google's AI-enhanced search could answer user queries directly, thus reducing the need for users to visit external sites.
A study by the Atlantic found that an AI-powered Google search could potentially satisfy user inquiries 75% of the time, leading to a significant decrease in traffic to their website, the Wall Street Journal reports.
Google has been actively testing its "Search Generative Experience" with approximately 10 million users, indicating a commitment to embed AI deeply into its search engine.
This move highlights the growing dependence of media outlets on technology companies ...