TECH - Google Under the Legal Spotlight: Allegations of Ad Auction Manipulation in Antitrust Trial | Benzinga
In a federal antitrust trial, Google, a subsidiary of Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL), drew scrutiny for allegedly adjusting its advertising auctions to meet revenue goals.
According to Jerry Dischler, vice president of Google's advertising products, the company regularly modifies the auctions used to sell search ads, which can increase ad prices, sometimes up to 5%.
These changes may also involve raising the minimum spending on ads, known as reserve pricing, Bloomberg reports.
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Dischler testified that the company tends to keep advertisers unaware of pricing ...