GPRO - GoPro Announces Retail Expansion at Best Buy | Benzinga
SAN MATEO, Calif., May 13, 2024 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ:GPRO) announced a large-scale merchandising rollout and sales program at Best Buy, one of the world's largest specialty consumer electronics retailers. The retail expansion combines the installation of completely redesigned world-class product displays, an assisted sales program, and in-store and digital marketing to deliver a complete GoPro experience to customers.
GoPro cameras and accessories will be displayed in nearly 900 Best Buy stores across North America, including in more than 250 specialty Camera Experience Shops (CES). Best Buy's CES locations will feature expanded product displays, with twice the accessory space to offer customers a wider selection to see and discover the latest from GoPro.
"We believe that combining our expanded shelf space and brand presence with Best Buy's knowledgeable sales staff will ensure a terrific in-store experience for GoPro customers," said Dean Jahnke, GoPro's Senior Vice President of Global Sales and Channel Marketing. "We're excited to offer customers a total GoPro experience at Best Buy locations across North America."
Best Buy store associates will also be specially trained on GoPro's complete product lineup so customers can get guidance, tips and advice from an accredited expert while they shop for the latest GoPro cameras and accessories.
The new expanded product displays are now in the Best Buy Camera Experience Shops and will be added to remaining Best Buy locations in July.
About GoPro, Inc. (NASDAQ:GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
GoPro has been recognized as an ...