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home / articles / SKX - Here's Why G-III Apparel is a Promising Stock for Investors | Benzinga


SKX - Here's Why G-III Apparel is a Promising Stock for Investors | Benzinga

G-III Apparel Group, Ltd. (NASDAQ: GIII) is poised for sustained growth and profitability, with a strategic emphasis on omnichannel capabilities, market expansion, robust brand development and effective financial management laying a solid foundation for success. The company's diverse strategies and strong execution are projected to drive significant sales growth and bolster its global market presence.

G-III Apparel is enhancing its e-commerce platforms, especially for its DKNY and Karl Lagerfeld Paris brands. This includes modernizing site aesthetics, expanding CRM capabilities and improving technical operations. Partnerships with major online retailers, such as Amazon and Fanatics, support this digital push.

Through a strategic partnership with AWWG, G-III Apparel is expanding its European presence, leveraging AWWG's infrastructure in Spain and Portugal. Additionally, AWWG's strong position in the India market offers growth opportunities for G-III's brands.

GIII is transforming its retail business in North America by making significant marketing investments to boost global brand awareness and sales. This includes reducing reliance on PVH brands and increasing market penetration in fast-growing regions like India and China. G-III Apparel plans to add more than 2,500 points of sale at retail partners across better department stores this fall, which is expected to drive significant sales growth.

Image Source: Zacks Investment Research

Brand Development & Marketing Bode Well

Brand development and marketing efforts have been robust for G-III Apparel. DKNY saw strong double-digit sales growth in the first quarter of fiscal 2025, driven by marketing campaigns and strategic partnerships, including one with the New ...

Full story available on Benzinga.com

Stock Information

Company Name: Skechers U.S.A. Inc.
Stock Symbol: SKX
Market: NYSE
Website: skechers.com

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