TECH - IBM Collaborates With WPP to Revolutionize B2B Marketing | Benzinga
International Business Machines Corporation (NYSE: IBM) recently collaborated with WPP Plc (NYSE: WPP) to introduce a new business-to-business (B2B) solution within the marketing industry. The collaboration aims to enhance productivity and help clients unlock their business value by better understanding the various buying decisions.
Leveraging IBM's cutting-edge AI technologies, including Watsonx, and the newly-launched WPP Open for B2B platform, WPP aims to expedite digital transformation for business enterprises globally.
This new platform is designed to meet enterprise-scale requirements, offering strong security, governance and seamless integration with clients' current systems. It can empower marketers to effectively address B2B marketing challenges. The new platform effectively identifies crucial purchasing decisions of multiple stakeholders in diverse buying groups who collectively can influence the market both internally and externally within ...