IMCC - IM Cannabis and Flora Growth Partner to Bring Vessel Cannabis Accessories to the Israeli Market | Benzinga
TORONTO and GLIL YAM, Israel, April 9, 2024 /PRNewswire/ -- IM Cannabis Corp. (CSE:IMCC) (NASDAQ:IMCC) (the "Company", "IMCannabis", or "IMC"), a leading medical cannabis company with operations in Israel and Germany, entered, through its subsidiary, a strategic distribution agreement with Vessel Brand Inc, a subsidiary of Flora Growth Corp. ("Flora"), a global consumer-packaged goods leader and pharmaceutical distributor, headquartered in Carlsbad, CA.
IMC's brands are well known in the premium Israeli cannabis market, facilitating the import and wholesale of premium medical cannabis through retail pharmacies, online platform, and distribution center. Vessel is a premium cannabis accessories brand with a wide range of products.
"The Israeli Ministry of Health recently decreed that grinders can only be legally purchased in pharmacies," said Oren Shuster, Chief Executive Officer of IMC. "We believe that Vessel premium accessories not only compliment our premium cannabis flowers, but also bolster our pharmacies' positioning as a one stop shop for a premium medical cannabis experience."
"Israel is one of the world's largest and longest standing medical cannabis markets and one in which we expect to play a key role," noted Clifford Starke, Chief Executive Officer. "Anticipation runs high as we embark on realizing our strategic agenda, aiming to secure a significant market presence in Israel together with IMC."
About IM Cannabis Corp.
IMC (NASDAQ:IMCC) (CSE:IMCC) is an international cannabis company that provides premium cannabis products to medical patients in Israel and Germany, two of the largest medical cannabis markets. The Company has recently exited operations in Canada to pivot its focus and resources to achieve sustainable and profitable growth in its highest value markets, Israel and Germany. The ...