TECH - Instagram Is Testing TikTok-Style 10-Minute Reels YouTube Intends To Stick With 60-Second Format | Benzinga
Meta Platforms Inc.’s (NASDAQ:META) Instagram is reportedly testing a TikTok-style 10-minute Reels feature, while Alphabet Inc.’s (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube Shorts has reaffirmed its dedication to the 60-second format.
What Happened: Reverse engineer Alessandro Paluzzi on Wednesday took to X, formerly Twitter, and shared some screenshots that appeared to indicate that Instagram was working on increasing the time of Reels duration.
This development comes as Instagram aims to align its short-form video offering with the popular trend set by TikTok, a rival app known for its 10-minute videos introduced last year.
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