WBD - Is Disney-Warner Bros Collab Signalling A New Era? Expert Feels This Is 'Just The Starting Gun For More Bundles' | Benzinga
Alex Sherman, a CNBC reporter has hailed the upcoming collaboration between Walt Disney Co. (NYSE:DIS) and Warner Bros. Discovery (NASDAQ:WBD) as the “great rebundling.”
What Happened: On Wednesday, during CNBC’s “Last Call,” Sherman commented on the companies’ decision to offer a new streaming bundle, which will include Disney+, Hulu, and Max.
“This is the great rebundling. The age is finally upon us,” Sherman said.
“This is just the starting gun for more bundles. It’s a sort of an opening the door of other media companies to say ‘okay, it’s now okay to come together and offer these stronger partnerships by offering a discount just like cable.”
The bundle, set to launch in the U.S. this summer, will provide both ad-supported and ad-free options. However, the pricing details remain undisclosed. The companies have pledged to reveal more information about the bundle in the coming months.
"This is the ...