TECH - Jeff Bezos-Backed Perplexity CEO Criticizes Google's Ad-Heavy Model: 'It Ended Up Going The Same Path As Yahoo' | Benzinga
Perplexity, an AI-powered search engine supported by Amazon‘s Jeff Bezos and frequently used by Nvidia CEO Jensen Huang, highlights concerns over Google‘s ad-heavy model. The CEO of the AI search engine cites decreasing engagement and a growing desire for more direct, user-centric search experiences.
What Happened: Perplexity’s Co-founder & CEO Aravind Srinivas revealed the company’s vision to revolutionize the search engine industry, in a recent interview with BNN Bloomberg.
Srinivas explained that the team’s fascination with search and the potential of Generative AI in the software space led to the birth of Perplexity.
When asked about the impact of AI on traditional search models like Google, Srinivas pointed out the decreasing consumer engagement with ads, which could be concerning for companies like Google-owner Alphabet.
“They love products that are designed for them. Google used to be that when it first came out that's why it disrupted… but then it ended up ...