TECH - Linda Yaccarino Feels The Heat As Elon Musk Builds Pressure Amid X's Plummeting Ad Revenue: Report | Benzinga
As the CEO of X, formerly known as Twitter, Linda Yaccarino is reportedly finding it increasingly difficult to work under the leadership of Elon Musk.
What Happened: X has been facing a decline in advertising revenue since Musk took over in 2022. Major advertisers, including McDonald’s and YouTube, have cut their spending on X by 55% during the February Super Bowl compared to the previous year, leading to tensions between Musk and Yaccarino, a Business Insider report revealed on Sunday.
Musk has been pushing Yaccarino to boost revenues and reduce costs, which has reportedly made her feel increasingly anxious. Yaccarino, who assumed the role of CEO in June last year, has been working hard to stabilize X’s financial health amid these challenges.