TECH - LinkedIn Challenges TikTok and Instagram Launches Thought Leader Ads to Tap Into Influencer Marketing | Benzinga
Microsoft Corp’s (NASDAQ:MSFT) LinkedIn is diving into influencer marketing, a domain previously dominated by TikTok and Meta Platforms Inc (NASDAQ:META) Instagram, by allowing advertisers to pay for amplifying posts from users, including popular creators, with its Thought Leader ads.
This move is part of LinkedIn’s strategy to reinvigorate its revenue growth, which has been in single digits since 2022.
The platform, boasting over 1 billion members, aims to leverage this large user base for growth, especially as influencer marketing has become a significant portion of U.S. social media marketing spend, ...