TECH - LinkedIn's Advertising Boom: How It's Becoming the New Go-To Platform for Digital Marketers | Benzinga
Microsoft Corp (NASDAQ: MSFT)-owned LinkedIn has recently significantly advanced in the digital advertising market.
In 2023, its annual advertising revenue surged to nearly $4 billion, marking a 10.1% increase from the previous year. Research group Insider Intelligence forecasts a further 14.1% growth in 2024.
This rise in revenue is attributed to heightened demand, causing a spike in advertisement prices on LinkedIn.
Some marketing agency executives and advertising insiders have observed up to a 30% increase in ad prices over the past year, the Financial Times reports.
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LinkedIn's success in attracting advertisers, partly due to the better-targeting capabilities of its 1 billion users, coincides with a shift away from Elon Musk's platform, "X."
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