LOW - Lowe's Renews NFL Partnership Announces New Lowe's Home Team Roster and 360-Marketing Campaign to Help DIYers Tackle Home Improvement Projects | Benzinga
Retailer releases limited-edition DIY Wrist Coach featuring DIY project 'plays' to inspire NFL fans and millennial homeowners to take on projects, while?furthering its commitment to improving communities
MOORESVILLE, N.C., Sept. 7, 2023 /PRNewswire/ -- Lowe's today announced the renewal of its multi-year contract with the NFL for the 2023 season, which will kick off with an integrated marketing campaign featuring a national television commercial, a refreshed roster of the Lowe's Home Team players and the release of a limited-edition DIY Wrist Coach accessory that will help fans take on home improvement projects this fall.
"With the return of the NFL season, Lowe's wants everyone – whether they're our DIY and Pro customers or NFL stars – to feel equipped to take on home improvement projects and support the communities they love," said Jen Wilson, senior vice president, enterprise brand and marketing. "At the intersection of Lowe's customers and the NFL's ever-growing loyal fanbase, we know there is an audience of first-time DIYers who want to put the sweat equity into their home but don't always feel they have the skills. We are excited to kick off the season with an integrated marketing campaign that continues positioning Lowe's as an empathetic, problem-solving brand that has our customers' backs."
The Lowe's Home Team is a group of professional athletes and Lowe's red vest associates that encourages DIYers and Pros alike to rely on Lowe's as a trusted expert and partner. Lowe's is welcoming five new and returning players to the Home Team roster this season, including Dallas Cowboys Quarterback and Walter Payton NFL Man of the Year Dak Prescott, Pro Bowl Tight End Travis Kelce, Pro Bowl Running Back Christian McCaffrey, Offensive Tackle Kelvin Beachum and Carolina Panthers Quarterback Bryce Young, the No. 1 overall pick in the 2023 NFL Draft.
"Many of the athletes on the Lowe's Home Team are just like our customers: They are new to the repair and maintenance projects that come with home ownership, ...