MSFT - Marin Software Stock Is Soaring Wednesday: What's Going On? | Benzinga
Shares of cloud-based digital advertising management company Marin Software Inc (NASDAQ:MRIN) are trading higher Wednesday after the company announced upgrades to its Microsoft Corp (NASDAQ:MSFT) advertising integration.
What Happened: After the market close on Tuesday, Marin announced upgrades to its integration with Microsoft Advertising that connects Microsoft's intelligent Automated Bidding and first-party conversion data with Marin's AI-powered budget optimization.
The company said brands can now use Marin to ensure the right amount of spend and allocation of marketing funds across Microsoft Advertising campaigns and other search programs.
Key benefits of Marin's integration with Microsoft include cross-account and publisher budget management tools, spend optimization, budget pacing ...