TECH - Mary Barra Says GM Plans To Scale EV Production With 100K Reservations In Place For Electric Pickups: 'We Will Follow The Customer' | Benzinga
General Motors Co (NYSE:GM) CEO Mary Barra said on Tuesday that the company has 100,000 reservations in place for its electric pickups, indicating strong interest.
What Happened: During the company’s fourth-quarter earnings call on Tuesday, Barra said that the company expects its U.S. portfolio in EVs to be variable profit positive in the second half of the year, thanks to strong interest and lower commodity prices.
While the company intends to produce 200,000 to 300,000 Ultium-based Chevrolet GMC, Cadillac, and BrightDrop EVs in North America in 2024, it will be subject to demand, Barra said.
GM is eyeing higher production for the Cadillac ...