MCD - McDonald's Customers Prefer Chicken Over Plant-Based Options: Report | Benzinga
McDonald’s Corp. (NYSE:MCD) confirmed that its previous attempts to introduce plant-based meat in the U.S. were unsuccessful.
The burger chain’s customers do not frequent its restaurants for salads or plant-based options, according to Joe Erlinger, McDonald’s U.S. chief, who spoke at the Wall Street Journal’s Global Food Forum in Chicago.
The trial of the McPlant burger in San Francisco and Dallas did not meet expectations, wrapping up in 2022, reported Bloomberg.
Erlinger stated that American consumers are not ...