MCD - McDonald's Loses Chicken Big Mac Trademark In European Union | Benzinga
McDonald's Corp. (NYSE:MCD) has lost the trademark rights to its chicken-based Big Mac in the European Union.
What Happened: The ruling was made by the EU's General Court in Luxembourg on Wednesday, Bloomberg reported. The court determined that McDonald's did not provide sufficient evidence of continuous use of the Chicken Big Mac trademark over the past five years within the 27-nation bloc. The ruling does not affect the trademark for the traditional beef Big Mac.
The decision can still be appealed to the EU's highest court. The case was ...