MCD - McDonald's Tries Out Bigger Burger To Boost Sluggish Sales | Benzinga
In an effort to boost sales, McDonald’s Corp. (NYSE:MCD) is set to test a larger burger, the company announced on Tuesday.
What Happened: The fast-food giant plans to launch a bigger burger in select markets globally, reported Bloomberg.
This move is part of the company’s larger growth strategy, which was revealed in December and focuses on the core menu, particularly beef.
"Our team of chefs from around the world have created a larger, satiating burger," Chief Financial Officer Ian Borden said Tuesday on a call with analysts. McDonald's will roll it out to a few markets around the world to make sure it has global appeal, he ...