MCD - McDonald's Unveils New Alien-Inspired Drive-Through Concept CosMc's | Benzinga
McDonald’s Corporation (NYSE:MCD) is all set to introduce CosMc’s, its first novel restaurant concept in over six decades in the U.S. This concept emphasizes to-go dining and iced drinks.
What Happened: As reported by the Wall Street Journal, the fast-food behemoth revealed its new brand during an investor meeting. The inaugural CosMc site, which will have four drive-through lanes and no dining area, is slated to open in a Chicago suburb this month.
The innovative concept does away with the popular McDonald’s fries and burgers, instead offering a unique menu focusing on customizable iced drinks. McDonald's Global Chief Marketing Officer, Morgan Flatley, explained that the concept is an attempt to penetrate profitable sectors like specialty beverages and coffee, where McDonald’s has been trailing.
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Furthermore, CosMc’s brings back an orange alien mascot from previous McDonald’s advertisements, marking the company’s first new restaurant concept in the U.S. in recent times. McDonald’s has been testing ...