TECH - Meta's Strategy Shift: Direct Engagement with Advertisers as Authorized Sales Program Winds Down | Benzinga
Meta Platforms Inc (NASDAQ:META) has announced plans to discontinue its authorized sales partner program by July, transitioning towards a direct engagement model with advertisers.
The company aims to standardize its operational framework globally through this change. Authorized Sales Partners (ASPs), which act as local extensions of Meta’s sales teams in various countries, will be affected by this shift.
Meta emphasized its commitment to ensuring a seamless client transition as part of its ongoing evaluation and adaptation of client service methods, the Wall Street Journal reports.
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