TECH - Meta's Threads Set to Challenge X with New Ad Strategy: Report | Benzinga
Meta Platforms Inc (NASDAQ:META) launched Threads a year ago as Mark Zuckerberg’s strategic move to capitalize on Elon Musk’s struggles with X, formerly Twitter.
The long-standing feud between these tech giants has transformed into a direct business rivalry, poised to intensify as Threads prepares to introduce advertisements.
In July 2023, amid user unrest over Musk’s changes to X, Meta hastily brought Threads to market, creating a nearly identical service with features like ...