TECH - Meta vs. Apple: New Ad Guidelines Aim to Bypass App Store Commissions | Benzinga
Meta Platforms Inc (NASDAQ:META) has introduced new guidelines for small businesses advertising on Facebook and Instagram to circumvent fees imposed by Apple Inc (NASDAQ:AAPL).
The company suggests purchasing ads through a web browser instead of the iOS apps for Facebook or Instagram to avoid Apple’s commission, which Meta indicates will be implemented this month, Bloomberg reports.
Apple’s policy mandates in-app purchases for advertisers wanting to “boost” social media posts for increased visibility, with Apple taking up to a 30% cut from these in-app purchases.
This policy intensifies the rivalry between Meta and Apple, two of Silicon Valley’s major competitors, with Meta criticizing Apple for negatively impacting the digital economy and exerting ...