TECH - Microsoft Signs $10M Deal With UK-Based Exhibitions Company To Boost AI Capabilities | Benzinga
In a recent development, Informa, a U.K.-based publishing and exhibitions company, has partnered with Microsoft Corp. (NASDAQ:MSFT) valued at over $10 million. The deal will grant Microsoft access to Informa’s data, aiming to bolster its artificial intelligence systems.
What Happened: The data access agreement, active from 2024 to 2027, is anticipated to broaden the application of AI within Informa’s operations, underlining the unique worth of the company’s intellectual property, Financial Times reported on Wednesday. This collaboration is the latest in a string of partnerships between media groups and AI developers, providing new tools for Informa and assisting Microsoft in training its models on specialist data.
This deal is a significant step for Informa as it will enhance its operational performance and align the company with the higher end of its market guidance on revenues, adjusted operating profit, and free cash flow.
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