MS - Morgan Stanley Considers Broader Bitcoin ETF Sales Through Broker Network | Benzinga
Banking giant Morgan Stanley (NYSE:MS) is exploring a way to expand its offerings in the red-hot world of Bitcoin (CRYPTO: BTC) exchange-traded funds (ETFs).
What Happened: According to a report, the firm is considering allowing its vast network of brokers, roughly 15,000 strong, to actively recommend Bitcoin ETFs to clients.
Under the existing framework, Morgan Stanley clients must initiate discussions about Bitcoin ETF investments themselves.
The proposed change, which is still being refined to include specific “guardrails” such as risk tolerance assessments and limitations on how much and how often clients can trade, aims to broaden market participation.
“We're going to make sure that ...