TECH - Netflix Aims To Capture Broader TV Market Sees YouTube As Both Competitor And Partner: 'We Kind Of Feed Each Other Pretty Nicely' | Benzinga
Netflix Inc. (NASDAQ:NFLX) is setting its sights on a larger portion of the TV market, seeing Alphabet Inc.’s (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube as both a competitor and a collaborator.
What Happened: During its second-quarter earnings call, Netflix co-CEO Ted Sarandos responded to a question from Morgan Stanley’s Ben Swinburne about the company’s strategy to compete with YouTube for more passive home entertainment engagement.
Sarandos said that Netflix and YouTube together make up about 50% of all streaming to TVs in the U.S. citing Nielsen data from June.
“So our two services — us and YouTube represent about 50% of all streaming to the TV in the U.S. and we use the U.S. only because that’s where we have the data. So really what ...