TECH - Nike Reportedly Taps Amazon Fashion Veteran Muge Erdirik Dogan As CTO | Benzinga
Sportswear giant Nike Inc. (NYSE:NKE) has reportedly enlisted the services of Muge Erdirik Dogan, a seasoned Amazon.com Inc. (NASDAQ:AMZN) executive, as its new chief technology officer.
What Happened: Nike has recruited Dogan, an experienced executive from Amazon, for the role of CTO.
Dogan’s appointment follows a significant tenure of 16 years at Amazon, where she held various positions in consumer categories and delivery operations before rising to the role of President of Amazon Fashion in 2021, reported Bloomberg.
The new appointment aligns perfectly with Nike’s strategy to boost direct online sales to consumers. This move underscores the growing importance of e-commerce and digital technology in retail.
“With Muge’s deep understanding of how technology can accelerate innovation, ...