TECH - Nio's Mass-Market EV Brand Will Be Led By Former Disney Exec Whose Name Literally Means 'Will Surely Succeed' | Benzinga
Chinese EV maker Nio Inc‘s (NYSE:NIO) new sub-brand Onvo will be headed by former Vice President of Marketing at Disney, Ai Tiecheng. Interestingly, the name of the new brand’s head means “will surely succeed.”
What Happened: Ai Tiecheng, who also goes by his English name Alan Ai, is the 107th owner of the Nio ES8 Founding Edition, CnEVPost reported, citing a post by Nio President Qin Lihong on Nio App.
“We feel confident putting the Onvo brand in his hands,” Qin wrote.
Back ...