TECH - Nio's Secret Sauce? Why Chinese EV Maker Is Poaching Sales Talent From BMW Mercedes Audi | Benzinga
Nio Inc (NYSE:NIO) CEO William Li explained the intent behind hiring salespersons from other luxury brands like BMW, Mercedes, and Audi during the company’s second-quarter earnings call on Tuesday.
What Happened: Around June, Nio realized that it was lagging behind both in terms of the number of salespersons and the capability to sell products.
The size of the sales teams of luxury brands like BMW and Mercedes are six to seven times higher than Nio’s, Li said.
“Without sufficient personnel or touchpoint, we cannot realize a very good user satisfaction, good ...