TECH - Paris Hilton And Elon Musk Team Up To Launch X's Ambitious Live Shopping Experiment | Benzinga
Elon Musk’s X (formerly Twitter) has signed a partnership deal with Paris Hilton that focuses on live shopping amid the company’s efforts to boost its fortunes and following a CEO Linda Yaccarino interview that garnered widespread attention for some negative reasons.
What Happened: The collaboration is centered around live shopping and exclusive content creation to rejuvenate the platform’s financial outlook.
Under this two-year deal, Hilton will collaborate closely with X to produce four original video programs annually, including content for the emerging live shopping feature.
we love a good multitasking sesh. so does @parishilton 👜
we're excited to bring you live shopping, where you can watch a livestream, chat with others & shop at the same time. also, there'll be plenty video content & even Spaces!
come hang out with ...