TECH - Price Cut Strategy On High-End Trim Of Fisker Ocean Is Working Says Fisker CEO | Benzinga
California-based EV maker Fisker Inc (NYSE:FSR) reflected on their price adjustments in the recent past during the company’s third-quarter earnings call on Monday.
What Happened: “We also have changed our price strategy both in Europe, U.S and Canada, and it’s working,” company CEO Henrik Fisker said. He added that the company is now witnessing consumer interest move towards the Extreme from the Ultra.
Last month, Fisker announced that it would cut prices on the high-end trim of its Ocean SUV in the U.S. while simultaneously raising prices on its Ocean Ultra and Sport trims. The Ocean Extreme trim was priced $7,500 ...