TLRY - Rolling Into 4/20: What's On Your Wishlist? Spark Sales & Delight With Our Curated Cannabis Market Picks | Benzinga
As the calendar flips to April, the anticipation for the 4/20 festivities begins to build, marking a day that has transcended its underground roots to become a significant event in the cannabis industry.
According to data from retail service provider Treez, the lead-up to April 20th sees a remarkable surge in customer traffic to dispensaries, with last year witnessing a staggering 123% increase in shopper numbers compared to an average day.
The adoption of cashless payments surged by 65%, underscoring a shift towards modern purchasing habits. With 420 falling on a weekend for the first time since 2019, predictions suggest an even more substantial influx of consumers, potentially 2.5 times the norm, ready to explore the discounts and innovations the market has to offer.
Interested in the latest developments in the industry? Stay abreast at the upcoming Benzinga Cannabis Capital Conference in Florida on April 16-17. The two-day event at The Diplomat Beach Resort is a chance for entrepreneurs, both large and small, to network, learn, and grow. Get your tickets now on bzcannabis.com – Prices will increase very soon!
Strategic Promotions: Crafting a Sophisticated 420 Shopping Experience
Retailers are advised against excessive discounting, instead focusing on targeted promotions to maximize profit while enticing both new and loyal customers.
This strategic ...