TECH - Ross Gerber Says 'Tesla Is Providing Charity To X' After Fans Go Gaga Over EV Giant's Ads On Elon Musk's Platform | Benzinga
As Tesla, Inc.‘s (NASDAQ:TSLA) fundamentals falter amid slowing electric-vehicle adoption and increased competition, the company faces pressure to resort to advertising to boost appeal for EV ownership, particularly Tesla models. Against this backdrop, recent news of Tesla launching a paid ad campaign on X, formerly known as Twitter, failed to impress a longtime investor in the company.
What Happened: On Tuesday, a Tesla influencer shared a Tesla ad on X, announcing, “Tesla has started paid advertising on X in the U.S.” The ad featured the Model Y EV, highlighting its status as the best-selling car in the U.S. in 2023, eligibility for the $7,500 EV subsidy, range, safety features, and more.
However, a user on the X platform found the move peculiar and shared a meme depicting Elon Musk as both the advertiser and recipient of the ad spending dollars. Musk acquired X in late October 2022 and has ...