TECH - Salesforce Spends $20M on Einstein Image Rights Securing AI Brand Dominance and Guinness Record | Benzinga
Salesforce, Inc (NYSE:CRM) assembled nearly 900 individuals dressed as Albert Einstein in San Francisco, earning a Guinness World Records title for the largest gathering of people dressed as the renowned scientist.
This event underscored the company’s use of Einstein as the face of its artificial intelligence features. It was a branding move that cost over $20 million for the rights to Einstein’s image nearly a decade ago.
Aimed at distinguishing itself in the crowded AI tech field, Salesforce has adopted a friendly depiction of Einstein to symbolize the innovativeness and safety of its AI products while casting skepticism on ...