SNAP - Snap CEO Evan Spiegel: 'Snapchat Is Different Than Social Media' | Benzinga
Snap, Inc. (NYSE:SNAP) CEO Evan Spiegel joined CNBC's "Money Movers" on Wednesday and shared his plan to increase advertising revenue by differentiating Snapchat from social media platforms.
“Snapchat is different than social media. I think people are feeling a lot of fatigue around social media right now. It feels like a popularity contest. There is a lot of harmful content and folks are worried about the negative impact,” Spiegel said.
The Snap CEO referenced a newly launched brand campaign which highlights the creative and expressive features of Snapchat and differentiates the platform from social media companies, ...