TECH - Spotify Brings Ed Sheeran Doja Cat Ice Spice And Other Music Videos In New Update But There's A Catch | Benzinga
Spotify Technology SA (NYSE:SPOT) has announced the launch of music videos for its premium users in 11 markets, following in the footsteps of rival Alphabet Inc.'s (NASDAQ:GOOG) YouTube Music.
What Happened: Spotify’s latest beta version is currently being rolled out in a limited manner and includes a limited catalog of music videos from global artists such as Ed Sheeran, Doja Cat, Ice Spice, and local favorites like Aluna and Asake.
Charlie Hellman, Vice President and Head of Music Products at Spotify, stated, "Music videos play a key role in hooking you: taking you from being a listener to leaning in and becoming a fan."
It's worth noting that Spotify’s rival YouTube Music already supports music videos – users can choose ...