TECH - Spotify Trims Ad Spend On White Noise Eyes $38M In Annual Savings | Benzinga
Music streaming giant Spotify Inc. (NYSE:SPOT) has decided to halt certain advertisements for white noise, according to a report by Bloomberg.
The company has announced that it will no longer include white-noise podcasters in its profitable Ambassador Ads program starting in October. Additionally, Spotify has raised the listener threshold for podcasters to qualify for the advertising program, requiring them to have 1,000 unique Spotify listeners over the past 60 days, up from the previous 100.
White-noise podcasts typically feature loops of soothing sounds, such as bird noises or thunderstorms, and are favored as peaceful background music for activities like sleep, meditation, or study. For some creators, curating these has proven quite profitable, with one podcaster reporting monthly earnings ...