TECH - Stock Trading Feature For iPhones? A Financial Service Apple And Goldman Sachs Almost Delivered | Benzinga
Apple Inc's (NASDAQ: AAPL) plans to introduce a stock trading feature for iPhone users were reportedly in the works as equities surged in 2020, aligning with the rise of trading apps like Robinhood Markets, Inc (NASDAQ: HOOD) Robinhood.
While details of the project have emerged, it was put on hold last year due to market downturns.
The feature, which remained undisclosed until now, aimed to expand Apple's financial offerings with the support of Goldman Sachs Group, Inc (NYSE: GS), following their collaboration on an Apple credit card, buy now, pay later loans, and a high-yield savings account.
However, it appears they had to pause the project as concerns grew over potential user losses in the stock market, leading the companies to pivot towards savings accounts with higher interest rates instead, ...