VFC - Supreme Parent VF Corp's Growth Depends On Vans Reboot: Analyst Points To Innovation As Key For Turnaround | Benzinga
Wedbush analyst Tom Nikic reiterated a Neutral rating on the shares of VF Corp (NYSE: VFC) with a $21 price target.
The analyst thinks the athletic footwear brand Vans did not have sufficient product innovation after its surge late last decade.
A lack of compelling product innovation has led to reductions in conversion, purchase frequency, and items per basket for Vans. So, the analyst believes product innovation can lead to a turnaround.
The shining star of the portfolio of late, according to the analyst, has been The North Face (TNF), with strong outdoor industry and company-specific drivers.
With TNF having a higher marketing ratio as percent ...