TECH - Tesla And Rivian Are Redefining Two Key Automotive Concepts | Benzinga
While in different ways, both Tesla Inc (NASDAQ: TSLA) and Rivian Automotive (NASDAQ: RIVN) took a shot at redefining two automotive concepts. Tesla challenged the design concept of pickups with its Cybertruck that is officially being delivered as of last Thursday, while Rivian Automotive (NASDAQ: RIVN) took a shot at redefining the concept automotive retail with its upcoming flagship store.
Rivian Is Opening Its Flagship Store In Historic Theater
Scheduled for December 9th, Rivian will be opening its first flagship retail location at Rivian South Coast Theater. Its first flagship store in Laguna Beach, California, is a big milestone in Rivian’s expansion strategy. Located just 15 miles from Rivian’s Irvine headquarters, it will be the largest of its retail spaces, spreading across 11,000 square feet. By choosing a historic theater, Rivian made a bold move as it blended automotive retail with its commitment ...