TECH - TikTok And Social Media Influencers Drive Gen Z's Shopping Habits In Asia-Pacific: Report | Benzinga
The shopping habits of Generation Z in the Asia-Pacific region are being significantly influenced by TikTok and social media influencers, a KPMG report has revealed.
What Happened: The study, which surveyed 7,000 consumers across 14 markets, including China, Singapore, Indonesia, Vietnam, and the Philippines, found that Gen Z’s shopping preferences are heavily influenced by social media, particularly TikTok.
Among the respondents, nearly half were in the Gen Z age group, which the survey defined as 18 to 24 years old. The report highlighted that Gen Z prioritizes social commerce (63%) and livestreaming commerce (57%) as crucial to their shopping experiences.
Social commerce, especially in China, Vietnam, Indonesia, and the Philippines, is the most popular form of retail tech among Gen Z. This ...