TECH - TikTok's Subscription Model Test - Is Ad-Free Trial A Revenue Risk? | Benzinga
ByteDance Ltd's TikTok is testing introducing a subscription service that would offer users an almost ad-free experience, as revealed by a code within the app reported by Android Authority.
For a monthly fee of $4.99, subscribers could enjoy their favorite short-form videos without the interruption of ads.
However, this ad-free experience is limited to ads served directly by TikTok, meaning users will still encounter influencer marketing and brand sponsorships on the platform, TechCrunch reports.
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The social media giant confirmed the test but clarified that it's being conducted in a single English-speaking market, not including the U.S.
TikTok's revenue primarily stems from ads, and ...