TLRY - Tilray's Redecan Launches Spring Lineup As Medical Cannabis Giant Ramps Up Its 'Diversification' Strategy | Benzinga
Tilray Brands, Inc. (NASDAQ:TLRY) (TSX:TLRY) continues to promote its cannabis vertical even though lately it has been ramping up its beer business vertical as a way to establish itself in the U.S. On Thursday, Canadian medical cannabis giant Redecan launched a new spring lineup.
The expansion of Redecan’s product portfolio includes the launch of its latest genetics featuring Space Age Cake available in whole flower and its Hemp'd' pre-roll collection. This resinous hybrid, offers consumers "creamy vanilla, nutty, and ammonia flavors, delivering a potent experience."
Later this spring, Redecan will debut its new Redees Hemp'd Taster Series and additional new flower.
The Redecan Redees Hemp'd Taster Series comes in one convenient 10-pack of pre-rolls, including five pre-rolls of Animal RNTZ, and five pre-rolls of King Sherb – both high-potency THC indicas.
Diversification Strategy
Tilray is also working on boosting its cannabis beverage portfolio given a recent acquisition of Truss Beverage Co. from Molson Coors Beverage Company (NYSE:TAP). The move cemented Tilray's dominant position in the Canadian cannabis beverage market, boosting its market share to approximately 40%.
Tilray chairman and CEO Irwin D. Simon earlier highlighted the importance of the company's diversification strategy. On the ...