TECH - Tim Cook's New AI Push To Bring In New Customers For Apple? Analyst Says It 'Isn't Enough' | Benzinga
Apple Inc. (NASDAQ:AAPL) announced a new AI initiative aimed at boosting iPhone sales. However, analysts are doubtful about its impact on consumer behavior,
What Happened: Analysts expressed doubts about whether consumers would rush to upgrade their devices for enhanced AI features, Reuters reported on Monday.
Forrester analyst Dipanjan Chatterjee stated, “Perhaps there may be enough in the new and improved Siri-powered, intelligently Apple devices to stanch some of the device revenue that’s been hemorrhaging lately, but there isn’t enough to create a new band of followers.”
Tejas Dessai of Global X added, “Investors clearly want a more comprehensive and ambitious strategy from Apple when it comes to AI.”
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