TECH - Tim Cook Tells MKBHD Blindly Ranking Apple Products Is Like Choosing 'Your Favorite Nieces Or Nephews:' This Is What Cupertino Chief Thinks About MacBook iPad iPhone Magic Mouse And Vision Pro | Benzinga
Apple Inc. (NASDAQ:AAPL) CEO Tim Cook recently participated in a blind ranking of five iconic Apple products, during an interview. The lineup included the MacBook Air, iPad, iPhone 4 and 5, Magic Mouse, and Vision Pro.
What Happened: Cook was recently interviewed by YouTuber Marques Brownlee, better known as MKBHD, during the Worldwide Developers Conference 2024 (WWDC 24). The Apple CEO was asked to rank each Apple product without knowing the rest of the products.
“It is a tough one. It’s like asking your favorite kids or nephews or nieces,” Cook joked.
Although Cook didn’t rank the products, he praised them in retrospect.
MacBook Air
Cook recalled the first time his predecessor and Apple co-founder Steve Jobs had revealed the Macbook Air out of an envelope.
“It wasn’t about how many people would buy it. It was about establishing the foundation,” Cook said.
iPad
When asked about the iPad, Cook acknowledged its success despite initial skepticism and rumors. First revealed in 2010, this year, Apple has partnered with OpenAI to integrate ChatGPT into iOS 18, iPadOS 18, and macOS 15 Sequoia.
“You know, tablets had been in the market for a long time. Our objective is never to be first. Our objective is to be best,” Cook said.
“People thought many things that weren’t too nice about ...