TECH - Touchdown For Shopping: Amazon's Innovative Black Friday Football Game Integrates Commerce And Content | Benzinga
Amazon.Com, Inc (NASDAQ: AMZN) is introducing a new Black Friday tradition by streaming its first-ever Black Friday football game on Prime Video, targeting the nearly $10 billion expected to be spent online by U.S. shoppers. This initiative marks a shift from traditional early morning "doorbuster" deals to a more digital, viewer-friendly approach.
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The game, featuring the Jets and the Miami Dolphins, will start at 3 p.m. in New York with 90 minutes of pre-game coverage, Bloomberg Full story available on Benzinga.com