TECH - Trevor Noah Dax Shepard Steven Bartlett Will Sound Natural In Spanish French German — Spotify Tests New AI Feature | Benzinga
In the face of a continued struggle to attain profitability, Spotify Inc. (NYSE:SPOT) is banking on the future of podcasting and has launched a trial for an AI feature that translates and mimics podcast hosts’ voices into various languages.
What Happened: According to a report by Fortune on Sunday, Spotify is exploring a feature that converts English podcasts into Spanish, French, and German through AI technology. This algorithm strives to recreate the tone, rhythm, and pace of the speaker's voice, thereby providing a consistent listening experience in different languages.
The early test includes renowned English-language podcasts such as “Armchair Expert,” “The Diary of a CEO,” and “The Rewatchables.” The firm anticipates extending this feature to more podcasts, inclusive of an upcoming original by ex-Daily Show host Trevor Noah, who will be dubbed by AI, despite being multilingual.
Despite an intense investment in the podcasting sector, Spotify's primary business is still not profitable, as revealed during the company’s investor day in June 2022. The company has allocated approximately $1 billion in an attempt to solidify its presence in the podcasting industry.
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