TECH - Uber Prepares For Paris Olympics With Free Cruises And Discounts | Benzinga
Uber Technologies Inc. (NASDAQ:UBER) has taken a series of new initiatives to prepare for the anticipated surge in demand during the upcoming Olympics in Paris, France.
Among these is a unique offering of free Seine river cruises, known as “Uber Cruises,” available from July 12 to August 3. Additionally, Uber is launching “Uber Bubbles,” which includes a day trip featuring champagne tastings.
To support these efforts, Uber plans a significant investment in driver incentives and rider discounts, and the exact amount has not been disclosed, reported Reuters.
The measures aim to accommodate over 15 million visitors expected this summer, a 30% increase from previous years, ...